The rapidly evolving retail landscape is already becoming less about smartphones and screens, moving instead into an era of total immersion – driven by the fast pace of technology and how readily we, as consumers, adopt new behaviours.
Technology is not only dramatically transforming consumers’ relationship with commerce, but also expanding offerings in lifestyle sectors. In beauty, consumers are turning to augmented reality (AR) to enrich the shopping experience, speaking to smart mirrors for advice and getting hyper-personalised product recommendations thanks to skin scanners.
According to a 2018 surveyby GlobalData, 38% of consumers said they were...