Four food-shopper mindsets that should shape brand planning in 2021

Grocery shopping mindsets are changing as a result of the pandemic and it will be vital for brands to embrace new behaviours to capitalise on throughout 2021.

“There is nothing certain, but the uncertain.” 

Not only is this sage proverb highly pertinent for the strange times we find ourselves in, it also reflects the current dilemma faced by marketers around the world. In a landscape fraught with uncertainty, how do we plan for the next 12 weeks, let al

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands