Foodpanda’s customer experience priority: reliability

Anna Hamill

Foodpanda, one of Asia’s largest food delivery companies, considers customer experience to be a brand touchpoint, with reliability a core focus.

In Asia's burgeoning food delivery category, Foodpanda set itself up as an early player targeting Singapore's mass market. Today, the food delivery battle in Asia – and the sharing economy at large - is undoubtedly heating up. Foodpanda's competitors – including global giants UberEats and Deliveroo, as well as smaller startups such as HonestBee – are battling to capture market share among Asia's foodies with slick marketing and more food options than ever before.

In a crowded category with many similar business models, customers have lot of choice, but not a lot of loyalty. Customer experience, therefore, is where companies...

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