Five ways to reimagine ‘IRL’ brand experiences in the COVID-19 era

Christophe Castagnera

Social distancing and other COVID-19 regulations will require a reimagining of brand activations and experiences, even as lockdown lifts.

Why it matters

In-person brand activations and experiences have been turned on their head by COVID-19, and will require creative new solutions as new regulations define social interaction.

Takeaways

  • Brands will have to focus on bookable spaces - this has...

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