One consumer’s luxury is another’s ordinary: this is the identity crisis the luxury sector finds itself facing. The term itself is being shattered – ten years ago, ‘luxury’ meant relaxing in a spa in the Swiss Alps, splashing out on an expensive designer...
Five ways luxury brands can stay relevant in a disrupted ecosystem
One consumer’s luxury is another’s ordinary: this is the identity crisis the luxury sector finds itself facing – younger consumers in particular have more diverse needs and tastes.
