Five trends shaping India’s e-commerce opportunity

Low Lai Chow

E-commerce in India will grow exponentially in 2018, with key trends including mobile commerce, third-party marketplaces and social media shopping all offering opportunities for brands.

Tipped to be worth US$120 billion in 2020, the e-commerce industry in India is currently growing at an annual rate of 51%, according to research by ASSOCHAM-Forrester — and long commutes have much to do with this growth.

"Mobile is very convenient...

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