Five trends defining China’s e-commerce boom

China's e-commerce boom is defined by major trends including mobile commerce, offline integration, social media shopping and innovative payments.

Two years ago, the CFO of LVMH - the world's largest luxury conglomerate - famously said no to selling its high-end wares on US-based online retailer Amazon, stating that "it does not fit with our brands". But when it came to the Chinese market, LVMH

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