Five tips for building long-term loyalty among consumers in Singapore

Over three-quarters of consumers in Singapore are open to trying new brands, posing a challenge for marketers seeking to build loyal audiences.

Brand loyalty is up for grabs among Singaporean consumers.

That was one of the main findings from the “Why We Buy” report published by Criteo, the digital advertising solutions provider. More specifically, the company surveyed 1,000 Singaporeans, and found...