Five out-of-home advertising trends for 2017

This article suggests five elements of the out-of-home ecosystem that will change in 2017, following 4.2% increase in OOH spend in 2016.

Five out-of-home advertising trends for 2017

Matt Teeman Primesight

By the time we reach the end of 2016, out-of-home (OOH) spend is projected to have grown by 4.2% and will rise by 3.8% in 2017. This has been driven by digital spend forecasts of 17% and

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands