Five key tactics for optimizing advertising and measuring success across connected TV

Looks at some of the parameters for success in connected TV (CTV) advertising, in areas including incremental reach, targeting and data procurement.

Connected TV

This article is part of a series of articles from the WARC Guide to connected TV. Read more

TV is changing. There’s never been more content to watch or more ways to reach viewers. CTV is becoming the new platform of choice, because it offers...

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