Five examples of how social listening impacted brand strategies in COVID-19

Social listening is a critical activity at a time of profound disruption to consumer habits, as it gives marketers a real-time insight into evolving needs and behaviours.

Why it matters

At moments of disruption, it can be difficult for marketers to keep pace with the habits and preferences of their target audience. Social listening can offer real-time insights at scale, making it a valuable source of inspiration and guidance...