Finding the right tone of voice during the coronavirus crisis

Brands are searching for the right way to connect with locked-down audiences.

Why it matters

Consumers don’t want their time wasted by brands which have nothing useful to say during the pandemic. After greenwashing, coronawashing may be a genuine reputation threat.


  • Depending on category, it may actually be better for your...
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WARC helps you to plan, create and deliver more effective marketing

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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

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* Top 10 brands