“Fight the Virus. Fight the Bias” public-service campaign tackles prejudice against Asian Americans

“Fight the Virus. Fight the Bias” is a campaign focused on tackling racism against Asian Americans and Pacific Islanders, which increased dramatically following the outbreak of COVID-19.

The spread of COVID-19 has prompted a surge in racially-motivated acts of harassment and aggression against Asian-Americans, as anxiety regarding the pandemic spills over into xenophobia and prejudice.

According to the Asian Pacific Policy and Planning Council, a coalition of community organizations, Asian Americans and Pacific Islanders (API) were targeted in over 2,000 such incidents – ranging from verbal insults to social exclusion, intimidation