“Fight the Virus. Fight the Bias” public-service campaign tackles prejudice against Asian Americans

Stephen Whiteside

“Fight the Virus. Fight the Bias” is a campaign focused on tackling racism against Asian Americans and Pacific Islanders, which increased dramatically following the outbreak of COVID-19.

Multicultural marketing (US)
Asian American consumers (US)
Charities & voluntary organisations
Public health
United States

The spread of COVID-19 has prompted a surge in racially-motivated acts of harassment and aggression against Asian-Americans, as anxiety regarding the pandemic spills over into xenophobia and prejudice.

According to the Asian Pacific Policy and Planning...

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