Fernando Machado: Why Burger King’s “Moldy Whopper” is a strategy, not a stunt

Burger King, the quick-service restaurant chain, caused an instant marketing sensation with its “Moldy Whopper” campaign.

Burger King (BK) has just broken every conceivable rule in the fast-food advertising playbook.

The brand’s “Moldy Whopper” campaign shows its iconic burger being built and then slowly degenerating in a 34-day time-lapse sequence until it is covered in a layer of furry bluish fungus.