This article is part of a Spotlight series on how brands can craft better culture-relevant marketing that resonates with consumers in a changing China. Read more
The best way to tell your story, and later market it, is by creating something you’re proud to leave as a legacy. Something that gets in touch with the humanity of what you do and the humanity of those you seek to serve.
The current pandemic and economic crisis our world is facing has punctuated the fact that businesses needs to inject more humanity into everything they do. Prior to COVID-19, we knew...