E-commerce and the future of effectiveness
This article is part of a series of articles from the WARC Guide to e-commerce and the future of effectiveness. Read more.
The onset of COVID-19 has disrupted the digital landscape forever, helping to push through new technologies, easier ways to pay for products and smarter fulfilment methods. It has also been tough on small retail business.
Indeed, in a post-lockdown world we have seen town centre footfall struggling to reach its previous highs: latest research suggeststhat only 48% of capacity has been achieved, even though non-essential shops have been...