Embracing entropy: Opportunities and challenges for APAC

As the Asia-Pacific region enters the endemic phase of the global health crisis, UM APAC’s Sharon Soh looks ahead and identifies the challenges and opportunities amid the change and disorder expected to play out over the next few years.

Since the start of this century, the world has been changing radically with APAC at the heart of the transformation. Many of the emerging economies in the region like China, India and Southeast Asia had been rapidly industrialising, with the innovation powerhouses of China, Japan and South Korea accelerating technological change, and digitisation and mass adoption of smartphones across the region fuelling interconnectedness. Whilst these disruptions on their own were not unexpected, the challenge was that they all happened at the same time and at scale, producing change in the region that had not been experienced anywhere else.

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