Eight ways brands can win consumers in Asia

Consumers in Asia are more likely to believe brands can do good, want to prioritise ‘credible’ media, and emphasise the need for truthfulness.

Global brands have the power to make things better, according to 85% of APAC consumers surveyed in McCann Worldgroup’s ‘The Truth About Global Brands 2: Powered By The Streets’ report, released recently in Singapore.

According to the...

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