Ehrenberg-Bass on how the ‘Laws of Brand Growth’ can deliver short and long-term gains across categories

Professors Jenni Romaniuk and John Dawes of the Ehrenberg-Bass Institute answer questions about the Laws of Growth and how to use them.

The Australian-based Ehrenberg-Bass Institute has identified patterns of buyer behaviour and brand performance that are mirrored by hugely diverse consumer groups and in just about every category you might think of.

In an exclusive webinar for WARC subscribers,...

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