Effective Social Strategy Report: Lessons from the 2019 WARC Awards

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
  • Social is increasingly capable of fulfilling both long- and short-term business objectives as it matures, as brands can combine brand activity with a promotional mechanic.
  • Social can facilitate “creative judo” allowing brands to be flexible and innovative, enabling them to be “Davids taking on Goliaths”.
  • Influencers can still lead to engagement and effectiveness when used thoughtfully within a social strategy to drive growth....

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