Effective Innovation Report: Lessons from the 2019 WARC Awards

Analyses the key themes and summarises the winning case studies from the 2019 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.
  • Human insights can power innovation, and there are opportunities for brands with low-tech solutions that offer greater convenience.
  • Personalisation continues to obsess brands and combining it with innovation has led to great results, such as with Grand Prix winner National Safety Council’s Prescribed to Death.
  • Voice is gradually becoming more integrated as brands use voice more cleverly to increase brand recognition and capture attention....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
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