E4 tries on second Skins for Generation “Why Should I Care”?

Sarah Martin and Cameron Saunders

E4, the UK entertainment channel, created a hit youth TV show, Skins, using MySpace and user-generated content in an integrated multimedia campaign.

E4 tries on second Skins for Generation “Why Should I Care”?

Sarah Martin  Marketing Manager, E4 and Entertainment, Channel 4

Cameron SaundersHead of Marketing, Digital Channels, Channel 4

Like all good myths, the idea that young audiences are abandoning...

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