E-Commerce, showrooming take Singapore by storm

This article presents new research on how Singaporeans use e-commerce, particularly via their smartphones, and the potential impact on the country's retail sector.

E-commerce, showrooming take Singapore by storm

Hannah Collins

Online shopping is fast becoming a national pastime in Singapore, Criteo's study into online shopping habits in Singapore shows.

The survey, conducted by Edelman Intelligence, was presented by Alban Villani, Commercial Director South East Asia at Criteo, in Singapore.

84% of Singaporeans state that they love to shop online, and nearly a third of the population buy online once a week. Indeed, shopping was discovered to be the third most enjoyed pastime after spending time with friends and family and watching shows, with two-thirds of respondents naming it as one of their...

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