Driving 'social commerce' conversions with messaging apps & social media

This article explores how brands can use the popularity of messaging apps and social media in Asia to drive more 'social commerce' sales.

Time spent on mobile continues to grow Asia. In Malaysia, people spend 187 minutes each day on their mobile, while their neighbours in Thailand spending 160 minutes per day (How Southeast Asia Uses Smartphones, eMarketer, 2016). Not to be outdone, people in the Philippines and Indonesia spend 140 minutes and 129 minutes a day on their mobile.

If time is money, then time spent on mobile is especially valuable. 45% of all shopping journeys contain mobile regardless of where people convert; for Millennials that number jumps to 57% (GfK "Omni-channel Shoppers" study commissioned by Facebook).

In mature markets such as...

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