Driving effectiveness with direct mail: Making a physical impact in a digital world

This report, developed in association with Royal Mail Marketreach, is an analysis of successful UK case studies that use direct mail, both as lead media and in the media mix.
  • It takes a fresh look at what direct mail can offer in today’s world, in the context of changing consumer behaviours post-COVID and technology innovations, and explores the best strategies for measuring the effectiveness of direct mail campaigns.
  • The report features a range of examples where direct mail has been used to drive ROI and sustained growth.
  • The basis for the report is an analysis of case studies from the WARC case study database – all of which have been awarded at, or entered into, shows awarding marketing effectiveness, and are thus regarded as ‘successful’.
  • This analysis is combined with...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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