Don’t stop Australia: The case for advertising during a pandemic

Research from Kantar suggests that if brands don’t exploit the situation, downplay or mock the crisis, or actively encourage restricted behaviour, then brands have a licence to communicate.

Why it matters

Australian consumers trying to navigate the on-going pandemic are looking to brand communications for a sense of normality. But that doesn’t mean the same marketing playbook can be applied as not all advertising is deemed appropriate – The...

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