Why it matters
The restaurant sector has been deeply impacted by the COVID-19 pandemic, as restrictions on stores are put in place and many consumers live under lockdowns. With revenues falling, the temptation can be to slash adspend, a short-term approach that can have negative impacts during and after a crisis.
- As advertising budgets are under pressure across industries, those brands that continue spending can boost performance when it comes to areas like reach.
- Tracking how consumer perceptions and priorities develop can help brands ensure their messaging is truly relevant to customers.
- Learning to create ads at a far...