Digital Transparency: 10 questions marketers need to ask their media agency

Catherine Becker & Sam Fenton-Elstone
VCCP Media

Addressing the ANA Media Conference, Marc Pritchard, chief brand officer at Procter & Gamble, demanded action and called on the industry to "step up and deliver media transparency to drive a clean and productive media supply chain".

Since then, his comments have ignited a lot of debate about how clients can ensure they are getting the best value from their digital media spends. Indeed, the issues were the dominant themes at the recent ISBA annual conference and the Guardian Media Summit which took place in London in March 2017.

As a challenger media agency, VCCP Media are determined to tackle the bad habits of the industry and this article outlines some key questions clients should ask of their agencies or suppliers before allocating any budget to display and video media.