It is a sign of the times that fashion – an industry that has long held on to glossy magazines – is going digital in a major way.
“The fashion industry has maintained a strong presence in print, especially in magazines such as Vogue,” observed Econsultancy APAC research analyst Jeff Rajeck, on the recent Digital Marketing in the Fashion Sector webinar.
But the hold that print advertising has long wielded over the fashion industry is fast slipping. Data from media-buying firm Zenith Media, for instance, showed that fashion brands increased digital spend by 63% between 2013 and 2016, while spend...