Digital Transparency: 10 questions marketers need to ask their media agency

Catherine Becker & Sam Fenton-Elstone

This article examines the current problem of digital transparencies from the client's perspective, providing best practice on what to ask media agencies in order to ensure advertisers can navigate the complex challenges of the digital landscape.

Digital Transparency: 10 questions marketers need to ask their media agency

Catherine Becker & Sam Fenton-ElstoneVCCP Media

Addressing the ANA Media Conference, Marc Pritchard, chief brand officer at Procter & Gamble, demanded action and called on...

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