Digital money and optimising the online path to purchase

Consumers are embracing online commerce in record numbers, and brands need to optimise their online path to purchase in response.

Friday, November 29th, 2019 was a momentous day for retailers and brands in the UK. ‘Black Friday’ turned into a record-breaking, online spending frenzy. Shrugging off political and Brexit uncertainty, the UK’s consumers embraced online commerce like

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