Why it matters
Data suggests that more so in the Asia Pacific region than anywhere else in the world, shoppers will stick to their altered shopping habits and keep to digital and mobile channels. Marketers will need to re-prioritise both channel mix and communications strategy to stay connected.
- No single channel is sizable enough to influence even a third of the audience in APAC, reaching the largest possible audience requires a broad and varied mix of different channels.
- Complementing branded web properties with social media activity is necessary to fully engage younger shoppers in APAC.
- As social search grows,...