Digital dominates discovery in APAC, while mobile sites trump mobile apps

The APAC region will continue to lead in adoption and use of digital and mobile channels for purchases, long after COVID-19 lockdown measures are lifted.

Why it matters

Data suggests that more so in the Asia Pacific region than anywhere else in the world, shoppers will stick to their altered shopping habits and keep to digital and mobile channels. Marketers will need to re-prioritise both channel mix and communicati

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands