Luxury marketing in an era of change
This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more
As technology evolves, standalone devices that serve a single purpose are fused together to create new products that merge functionality in innovative and exciting ways, combining existing technologies into what has become known as the adjacent possible. This idea, which originates from biological evolution, is explored in depth through the lens of innovation in Steven Johnson's book 'Where Good Ideas Come From: The Natural History of Innovation...