When NTC Publications, the company now known as WARC, published a 1999 guide to “Advertising in a Recession”, in co-operation with London
“I thought about it,” Mr Walton is reported to have said. “And decided not take part.”
Fortunately, NTC’s contributors proved less reluctant.
The resulting book, produced in relatively benign economic conditions (the dotcom crash and September 11thwere two years away), is as good a place to start on the history of this topic. You will...