Defining Korea’s millennial parents, global nomads and young forties

This article investigates characteristics of Korea's emerging consumer demographics including millennial parents, internationalist singles and shoppers in their forties with high disposable income.

Defining Korea's millennial parents, global nomads and young forties

Hui Jin Park iris Korea

Opportunity, confidence and relentless competition are defining concepts of the Korean market. But while moving towards the information economy, deciphering its

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