Deep empathy key to sales for retail brands

Spark Foundry’s Anna Cherry says deep human understanding and empathy will be the biggest competitive advantage for marketers in a COVID world.

This article is part of a Spotlight series on how retail brands in Australia can balance the opposing trends of DIY and DIFM (do it for me) as consumer priorities shift Read more

Events like COVID, and indeed the GFC or SARS that came before, are moments of truth for brands and marketers – of their purpose, values, commitments but equally their agility, creativity and spirit.

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