Dealing with the cookie apocalypse: How to retain your data and measure performance

The future of advertising will be defined by the ability of a brand to take charge of its own data.

The future of identity

This article is part of a series of articles from the WARC Guide to the future of identity. Read more.

The deadline for Google’s removal of third-party cookies may have been delayed until 2023, but the past months have still been a wake-up call for any marketer relying on cookie-based data and related tools for audience targeting and attribution. Mark