Data-driven marketing: Six common pitfalls and how to avoid them

Amit Chaubey and Sachin Sharma

Marketers fall into six common traps when it comes to data-driven marketing.

This is a two-part series on data-driven marketing, outlining common mistakes that marketers make and a framework to help them avoid these errors.

Read part two here: How to create a data-driven marketing framework in Asia

“If you are an artist, learn...

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