Data-driven marketing: Six common pitfalls and how to avoid them

Marketers fall into six common traps when it comes to data-driven marketing.

This is a two-part series on data-driven marketing, outlining common mistakes that marketers make and a framework to help them avoid these errors.

Read part two here: How to create a data-driven marketing framework in Asia

“If you are an artist, learn science. If you are a scientist, cultivate art.” – Karin Timpone

Marketing has always been seen as a magical mix of science and art. In recent times, the balance is shifting towards science and even the artists among us marketers are being compelled to become data scientists. In this piece, we attempt to demystify and...

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