Culture 3.0: A new paradigm for brands to engage with communities

As technology and culture collide to push boundaries and challenge traditions, Amaru’s Amber Haank and her team examine the future of brands and the marketing industry as they enter a new era of Culture 3.0.

Creating cultural advantage

This article is part of a series of articles from the WARC Guide to creating cultural advantage. Read more

In an ever globalising world, amplified by technological advancements and societal upheavals, the relationship between culture and brands has never been more dynamic. Both technology and culture are colliding to push boundaries and challenge traditions, and brands appear to be struggling with building relevance within changing audiences. We are witnessing an evolution where previously unheard voices are rising, signifying a major shift in our cultural dynamics. This shift is shaping the future, one where brands must navigate...

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