CTV video ads: Most attractive for advertisers, and for fraudsters

Connected TV advertising (video content and ads being delivered through the Internet rather than broadcast airwaves) has been enjoying huge increases in ad spending.

June 2020 data from the Interactive Advertising Bureaushows the continued flow of dollars into Connected TV (CTV) video ads. The pandemic lockdowns meant that more people were home and the amount of time spent streaming video went up during Q2 2020.

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