Cricket dominates sports sponsorship in India

This article explores the opportunities for brands in Indian sport, including the Indian Premier League (IPL).

Cricket dominates sports sponsorship in India

Anna Hamill

When asked if cricket is still the king of Indian sports sponsorship, Sundar Raman, CEO of Reliance Sports, is clear: the answer is yes, and that fact is not going to change anytime soon.

The sports executive, who was also the Chief Operating Officer for India's lucrative Indian Premier League (IPL) cricket league for ten years, spoke to Warc exclusively on the future of sports sponsorship on the sub-continent, where the dominance of

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