Creating q-commerce brands with an X factor

Ajeeta Bharadwaj

Wondrlab’s Ajeeta Bharadwaj looks at the pros and cons of quick commerce in India and how brands can resolve the industry’s negative aspects to acquire the X factor.

This article is part of a Spotlight series on quick commerce in India. Read more

As technology and logistical advances open up new possibilities, they also open up new debates. One trending argument that seems to have as many followers as haters is the...

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