Creating q-commerce brands with an X factor

Ajeeta Bharadwaj

Wondrlab’s Ajeeta Bharadwaj looks at the pros and cons of quick commerce in India and how brands can resolve the industry’s negative aspects to acquire the X factor.

This article is part of a Spotlight series on quick commerce in India. Read more

As technology and logistical advances open up new possibilities, they also open up new debates. One trending argument that seems to have as many followers as haters is the one on quick commerce, specifically under 30-minute deliveries.

Believers will tell you that it is the final mile in customer delight. Modern customers lead a hard, fast life and if there is someone who can take on the job of a personal butler, fetching things for you at short notice, it’s well-earned....

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