Why it matters
COVID-19 has had a significant impact on the mental health of people everywhere, and they’re looking for ways to reduce stress and anxiety and improve sleep. A new generation of functional foods (and drinks) is promising to deliver on that score.
- Research indicates that – conceptually at least – consumers are open to brands innovating in the mental health space beside physical health.
- New products are using adaptogens and nootropic ingredients that straddle the space between medicine and food to induce relaxation and sleep or promote mental alertness and focus.
- These products are headed towards the...