Consuming culture: Five shifts in media and entertainment marketing

A new report by Facebook identifies five trends re-shaping the entertainment industry.

The COVID-19 pandemic is radically altering how we live, work and play. Between lockdown and social distancing measures, it’s no surprise that media is taking on an increasingly important role in consumers’ lives. As people continue searching for ways to stave off boredom, cope with anxieties and stay connected to others, on-demand has never been so in-demand.

History has shown us that emergencies accelerate innovation. The Great Depression of the 1930s was a catalyst for many innovations in the movie industry, from popcorn and soft drinks to animated cartoons and the B Movie. The current pandemic is no different. Those...

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