Why it matters
Conversations in the unstructured mass of the internet may not have helped to predict COVID-19, but are helping to navigate the deeper consumer trends at play as people respond to a big shock to their lives. Black Swan is parsing that information to understand what matters to brands.
- People are upgrading their at-home consumption experiences, taking some of the enjoyment of the high-end bar or restaurant home.
- Meanwhile, the economic uncertainty is also creating a deeper need among people for smart purchasing options at the lower end of the market – this is likely to be...