Consider the Quarantini: Black Swan Data surfaces the key consumer conversations defining lockdown

A startup, Black Swan Data, has been exploring the trends in conversations surrounding lockdown at scale through two ongoing reports: Pulse, which explores higher-level culture, and Beacon, which is a category-level trend report looking at food and drink.

Why it matters

Conversations in the unstructured mass of the internet may not have helped to predict COVID-19, but are helping to navigate the deeper consumer trends at play as people respond to a big shock to their lives. Black Swan is parsing that information to understand what matters to brands.


  • People are upgrading their at-home consumption experiences, taking some of the enjoyment of the high-end bar or restaurant home.
  • Meanwhile, the economic uncertainty is also creating a deeper need among people for smart purchasing options at the lower end of the market – this is likely to be...
Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands