Connected together: Social media’s role during COVID-19

Research by GlobalWebIndex and We Are Social into social media usage during lockdown.

Why it matters

At the height of the pandemic, social media returned to its original purpose of connecting friends and family, and helping to alleviate loneliness during government lockdowns.


  • While scepticism toward social media and technology hasn’t disappeared, the outbreak has challenged the idea that online connectivity detaches us from the intimacy of the real world.
  • Over 40% of social media users in the US and UK agree they've felt less pressure to portray an unrealistic image of life on social media, reaching 51% among Gen Z and Millennials.
  • Consumers are using social media with more purpose, empathy, and...

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