Conagra Brands sees wave of new customers – and revival of old brands – due to COVID-19

Stephen Whiteside

Conagra Brands, the packaged food manufacturer, has witnessed a surge in sales as consumers stock up on food to prepare for lockdowns implemented in the face of COVID-19.

Purchase behaviour
Food industry (general)
Public health
Brand management
Crisis management
United States
Strategy

Why it matters

While many brands are suffering as a result of Coronavirus, consumer demand in particular verticals is rising at sharply. Marketers that can serve these basic needs – such as with dry and frozen foods – could be in a strong position for...

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