Comparing Chinese and Latin American brands: Insights from BrandZ

This article assesses the similarities and differences between the most valuable brands in China and Latin America, based on data from Millward Brown's BrandZ studies.

Comparing Chinese and Latin American brands: Insights from BrandZ

Low Lai Chow

Research firm Millward Brown recently unveiled two studies of enormous relevance to any marketer interested in understanding the global competitive landscape: one which identified the most valuable brands in Latin America, and another doing the same for China.

The most valuable brands in Latin America and China in 2013

Latin America

ArgentinaBrazilChileColombiaMexicoPeru
BrandCategoryCountryBrand Value (US$m)BrandContribution...

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