Comparing consumers across China’s tiers

This research paper investigates differences in consumption and behaviour across a swathe of Chinese consumers surveyed since December 2009.

Comparing consumers across China's tiers

Steve Garton

With the fast economic development in China since the late 1970's, Chinese consumers have become part of a new world order. China is now the largest car market with a projection of 17 million units to be purchased in 2010, the largest number of Internet users at 420m, and the 2nd largest economy in the world with a projection of USD5.32 trillion of GDP in 2010.

With income increases spreading through the cities, Chinese consumers are able to spend and consume more than before with some consumption and lifestyle behaviors in...

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